Top 10 Important UX Rules for B2B Web Applications
Arsalan Tariq
June 5, 2025
When it comes to building B2B web applications, getting the user experience (UX) right is essential—not just for usability but for long-term success. B2B platforms, especially SaaS tools and hospitality applications, demand a different approach from B2C. You need solid UX principles for B2B, intuitive workflows, and clear interaction design. This guide breaks down the most important UX principles for B2B platforms, from UX guidelines for B2B SaaS