-
Over 218 million Americans shop online each year, and mobile apps are their go-to choice for convenience.
-
Mobile commerce now makes up 59% of total U.S. retail e-commerce sales in 2025, fueled by fast delivery, easy payments, and personalization.
-
Shoppers prefer trusted, top rated shopping apps that combine variety with reliability, like Amazon, Walmart, and Target.
-
New players such as Temu and Shein attract younger buyers with ultra-low prices and gamified shopping experiences.
-
AI-driven recommendations and loyalty programs are reshaping how Americans engage with shopping apps.
-
Brands launching direct-to-consumer apps (like Nike) build stronger loyalty, exclusive experiences, and higher retention.
-
Building a shopping app requires key features like product search, seamless checkout, multiple payment options, delivery tracking, and personalized deals.
The rise of online shopping apps in the USA has reshaped how people buy everything from groceries to luxury goods.
According to Statista, over 218 million Americans shop online each year, and apps are their go-to choice for convenience.
From Amazon to Temu, users rely on apps for fast delivery, personalized deals, and trusted brands.
This article explores the market, app categories, and detailed reviews of the top rated shopping apps in 2025.
US Online Shopping Market Trends
Online shopping in the United States is expanding rapidly. Reports show that mobile commerce accounts for more than 59 percent of total retail e-commerce sales in 2025.
The growth is fueled by easy payment methods, one-day delivery, and apps offering personalized experiences.
Businesses exploring this trend often calculate development costs before launching such platforms, as seen in our grocery app development cost guide.
I have noticed that shoppers in the US prefer top rated online shopping sites in the USA that combine variety with reliability.
Brands like Amazon and Walmart continue to dominate, while new players like Temu and Shein attract younger buyers.
Loyalty programs and AI-powered recommendations have also changed how users interact with popular shopping apps.
Types of Online Shopping Apps
Different apps serve different user needs. Below are the major categories that shape the American online shopping market.
Marketplace Apps
Marketplace apps connect buyers and sellers on one platform. Examples include Amazon and eBay. These apps attract millions because they offer everything from electronics to fashion.
Brand Apps
Some brands run their own apps for direct-to-consumer shopping. Nike is a great example. Shoppers use such apps for exclusive product drops, loyalty rewards, and seamless checkout experiences.
Multi-Brand Retail Apps
Retail giants like Walmart and Target run apps that feature multiple product categories. These top rated shopping apps serve customers who want groceries, clothes, and electronics in one place.
Grocery & Essentials Apps
Apps like Instacart deliver groceries, household items, and daily essentials. In my experience, these apps save users time and provide scheduled deliveries that fit busy lifestyles.
Similar models are emerging across industries, including milk delivery app development and construction material delivery apps.
Buy & Sell Apps
Platforms like OfferUp and Poshmark allow people to buy and sell secondhand items. These top buying and selling apps are especially popular among younger users looking for budget-friendly deals.
Coupon, Deal & Cashback Apps
Rakuten and Capital One Shopping fall under this category. Shoppers use these apps to find discounts and earn cashback on their purchases, making them some of the best American online shopping websites alternatives.
Best Online Shopping Apps in the USA (Detailed Reviews)
Here are detailed reviews of the top rated shopping apps in the United States, including why they are popular, their best features, and what they are best known for.
1. Amazon
Best For: Wide product selection
Key Features: One-day delivery, Prime membership, Alexa integration
Why Popular in the USA: Amazon dominates with unmatched variety and reliability. Shoppers trust its delivery speed and customer service.
Amazon is the largest and most trusted online shopping app in the USA, offering everything from electronics to groceries. Its one-day delivery, Prime membership benefits, and Alexa integration make shopping effortless.
Millions of Americans use it daily for its convenience, vast product range, and reliable service. With features like easy returns and personalized recommendations, Amazon continues to be the benchmark for top rated shopping apps in the United States.
2. Walmart
Best For: Everyday essentials and savings
Key Features: Curbside pickup, Walmart Plus, fast delivery
Why Popular in the USA: It combines in-store reliability with app convenience, making it one of the USA’s best online shopping websites.
Walmart’s app is a go-to choice for everyday essentials and savings. It blends the brand’s in-store experience with mobile convenience, offering curbside pickup, Walmart Plus membership perks, and fast delivery.
Shoppers appreciate the ability to order groceries, household items, and electronics all in one place. This makes Walmart not only a retail giant but also one of the USA best online shopping websites, serving millions of families across the country.
3. Target
Best For: Affordable fashion and home goods
Key Features: Drive Up pickup, RedCard discounts, same-day delivery
Why Popular in the USA: Target’s app offers a mix of style and affordability. Many families prefer it for groceries and fashion.
The Target app combines affordable style with convenience. Shoppers use it for clothing, groceries, and home goods, making it one of the most popular shopping apps for families. Features like Drive Up pickup, RedCard discounts, and same-day delivery set it apart.
Target balances affordability with quality, which is why many households prefer it. The app continues to grow as a reliable alternative to other top rated online shopping sites in the USA.
4. Temu
Best For: Ultra-low prices
Key Features: Daily deals, social shopping, free shipping
Why Popular in the USA: Temu has quickly become one of the most popular shopping apps for affordable lifestyle products.
Temu has rapidly gained traction in the United States by offering ultra-low prices across lifestyle products. With daily deals, social shopping features, and free shipping, it appeals to bargain hunters. Younger audiences especially enjoy Temu’s gamified shopping experience.
Despite being relatively new, it has become one of the most popular shopping apps by focusing on affordability and variety, making it a strong competitor to traditional best American online shopping websites.
5. Shein
Best For: Fast fashion
Key Features: Flash sales, outfit recommendations, free returns
Why Popular in the USA: Shein appeals to younger buyers with trendy fashion at low prices, making it a top rated shopping app.
Shein is a global leader in fast fashion apps, highly popular among Gen Z and millennials. Its app features flash sales, personalized outfit suggestions, and hassle-free returns. With its low prices and endless catalog of trendy clothes, Shein has become one of the top rated shopping apps in the USA.
Shoppers love the speed of new arrivals, ensuring they always find the latest fashion at budget-friendly prices.
6. Nike
Best For: Sportswear and exclusives
Key Features: Early access to launches, training content, member rewards
Why Popular in the USA: Nike is a leading example of how best American online shopping websites can succeed with branded apps.
The Nike app is designed for sportswear enthusiasts and loyal fans. It offers exclusive early access to launches, personalized training content, and special member rewards. Nike has proven that the best American online shopping websites can thrive with branded apps by directly engaging customers.
Users enjoy shopping seamlessly while staying connected to the brand through exclusive drops and rewards, making it a model example of direct-to-consumer mobile retail in the USA.
7. Etsy
Best For: Handmade and unique goods
Key Features: Seller reviews, custom orders, global marketplace
Why Popular in USA: Etsy connects buyers to independent creators, offering items not found on traditional names of shopping apps.
Etsy is the go-to platform for handmade and unique goods, connecting buyers with independent creators. Its app makes it easy to explore custom orders, vintage finds, and personalized gifts. With seller reviews and a trusted global marketplace, Etsy offers products that traditional names of shopping apps cannot match.
Americans choose Etsy to discover one-of-a-kind items while supporting small businesses, making it a standout in the world of best American online shopping websites.
8. eBay
Best For: Auctions and resale
Key Features: Bidding system, authentication services, PayPal protection
Why Popular in the USA: eBay remains a trusted platform for collectors and bargain hunters.
eBay remains one of the most trusted top buying and selling apps, known for auctions, resale, and rare collectibles. The app features bidding systems, PayPal protection, and authentication services that build trust among buyers and sellers.
Many Americans use eBay to find vintage items, hard-to-find goods, and secondhand deals. Its long-standing reputation makes it one of the top rated online shopping sites in the USA, especially for collectors and bargain seekers.
9. Poshmark
Best For: Fashion resale
Key Features: Social selling, closet sharing, live shopping
Why Popular in USA: Poshmark blends community with commerce, making it one of the top buying and selling apps.
Poshmark combines fashion resale with community-driven commerce. Its app allows users to sell directly from their closets, join live shopping sessions, and build social connections. Shoppers love finding branded fashion at discounted prices, while sellers earn extra income.
By blending commerce with community, Poshmark has secured its place among the top buying and selling apps in the United States, especially for those passionate about fashion and secondhand sustainability.
10. Instacart
Best For: Grocery shopping
Key Features: Real-time tracking, partner stores, flexible delivery
Why Popular in the USA: Instacart saves users hours of grocery trips, which is crucial for busy professionals.
Instacart is a leader in grocery shopping apps, making everyday essentials easier to access. Partnering with major US retailers, it offers flexible delivery, real-time order tracking, and scheduled drop-offs. Busy professionals and families save hours of shopping time by relying on Instacart.
Its growth shows how much Americans value convenience, cementing its position as one of the most popular shopping apps for groceries and household goods across the country.
11. Rakuten
Best For: Cashback and rewards
Key Features: Partnered retailer network, cashback tracking, seasonal deals
Why Popular in USA: Shoppers earn while they spend, making Rakuten a favorite for deal hunters.
Rakuten is a favorite among Americans for cashback and rewards shopping. By partnering with thousands of retailers, it gives users cashback on everyday purchases while also offering seasonal deals. The app’s easy-to-use interface makes tracking rewards simple.
Many shoppers use Rakuten alongside top rated shopping apps to maximize savings. Its popularity continues to grow because people feel they are not just spending money but also earning it back.
12. OfferUp
Best For: Local buying and selling
Key Features: Chat with sellers, safety checks, nearby deals
Why Popular in USA: It helps users find secondhand bargains in their local area, creating trust through in-person exchanges.
OfferUp is one of the leading local buying and selling apps in the United States. It allows users to browse deals nearby, chat with sellers, and even use safety checks for secure transactions. Many Americans prefer OfferUp to find secondhand furniture, electronics, and clothing at affordable prices.
By focusing on local communities, it makes buying and selling simple and trustworthy, securing its place among top buying and selling apps.
Most Popular Shopping Apps on Android (Google Play Ranking — 2025)
Here is a table showing top rated shopping apps with their ratings, reviews, and download counts on the Play Store.
| Online Shopping App Name | Rating | No. of Reviews | Reviews (Stars) | Downloads |
|---|---|---|---|---|
| Temu | 3.9 | 9.49M reviews | ???? | 500M+ |
| Shein | 3.3 | 6.51M reviews | ????? | 500M+ |
| Amazon Shopping | 4.2 | 4.3M reviews | ????? | 500M+ |
| Walmart: Shopping & Savings | 4.4 | 6.2M reviews | ????? | 100M+ |
| Shop (Shopify) | 4.5 | 58.8K reviews | ????? | 10M+ |
| Nike | 4.7 | 1.01M reviews | ????? | 50M+ |
| Etsy | 4.8 | 1.93M reviews | ????? | 50M+ |
| eBay | 4.6 | 4.96M reviews | ????? | 100M+ |
| Poshmark | 4.5 | N/A | ????? | 10M+ |
| Home Depot | 4.6 | 811K reviews | ????? | 10M+ |
| Target | 4.3 | 298K reviews | ????? | 10M+ |
| OfferUp | 4.2 | 1.24M reviews | ????? | 50M+ |
| Whatnot | 3.9 | 182K reviews | ????? | 5M+ |
| Capital One Shopping (Wikibuy) | 3+ | N/A | ????? | 5M+ |
| Taobao | 3 | 198K reviews | ????? | 50M+ |
| DHgate | 4.5 | 539K reviews | ????? | 10M+ |
Why Online Shopping Apps Are Thriving in the USA
The rise of shopping apps on the internet in the USA isn’t a random event. It’s a consequence of the changing habits of consumers and the use of technology-driven solutions. Today, shoppers expect convenience as well as personalization and value with every purchase. These are the major reasons for their success.
Discounts, Deals and Cashback
Americans are awestruck by savings, and a lot of popular shopping apps thrive by providing daily deals, flash sales, deals as well as cashback rewards.
Platforms such as Temu and Shein are popular among younger shoppers by offering low-cost products, while Rakuten along with Capital One Shopping make saving simple.
Another big disruptor in this area is flexible payments, explored in our Buy Now, Pay Later app development guide.
Based on my personal experience, cashback programs encourage frequent use because people feel that they’re gaining value with each purchase.
Fast Shipping and Convenience
The US market is awash with speed. Amazon Prime set the standard with same-day and one-day shipping and now, other top online shopping websites within the USA are following.
Walmart and Target rival each other through curbside pickups and delivery agreements.
It’s no longer an option. Customers want their groceries, clothes and electronics delivered within hours rather than days.
AI Personalization and Loyalty Programs
Artificial Intelligence is changing the experience of users. The top-rated shopping apps employ algorithms to suggest items in relation to browsing history and the purchase history of previous customers. The app will feel personal.
Membership programs such as Nike’s and Amazon Prime boost retention by providing perks that go in addition to discounts. I’ve noticed that rewards and personalization increase confidence and establish long-term relationships with customers.
Should Brands Launch Their Own Shopping App?
One of the most frequent questions businesses get is whether or not they should invest in their own retail apps. For those in America, United States, the answer is usually yes. Here’s the reason.
Benefits of Direct-to-Consumer Apps
A shopping app’s existence can allow brands to manage the experience of their customers. Instead of relying on marketplaces, they could collect important data, tailor deals, and directly communicate with customers.
For instance, Nike uses its app to introduce exclusive collections, reward customers and increase brand loyalty. Direct apps also safeguard profits by decreasing reliance upon third-party platforms.
How do US Brands can be successful with apps (Nike, Walmart, Amazon)
Top American firms prove that brand-name apps are successful. Nike’s app has millions of people using the ability to access early on releases. Walmart integrates its vast retail network with the latest in mobile technology to meet the needs of customers every day.
Amazon remains the most popular with its app constantly evolving by adding features such as drone delivery and voice-based shopping trials. These examples show the importance of investing in a brand-name app that isn’t just feasible but essential to remain on top of the US market.
How to Build a Shopping App Like Amazon or Walmart
The development of a successful app for shopping requires careful planning, investments and execution. Many companies are influenced to some extent by usa best online shopping websites and are looking to replicate their success. Here are the most important aspects to take into consideration.
Must-Have Features for Online Shopping Application
An app for shopping should be quick, simple and safe. The most important features are:
- Catalogue of product and search options for simple navigation
- Checkout and shopping cart for seamless transactions
- Many payment options, including wallets and credit cards.
- Ratings and reviews from users to the building of trust
- Delivery tracking gives customers peace of peace of
- Push notifications about deals and promotions
To ensure these features work flawlessly, brands should also prioritize Android mobile app quality assurance during development.
When I worked with apps-focused clients, I observed that adding personalized features such as “Recommended for You” increases the engagement of users significantly.
Development Cost and Timeline Overview
The development of an app similar to Amazon or Walmart isn’t cheap.
Costs for development in the US could range between $80,000 and $250,000 dependent on the features and degree of complexity.
We’ve shared detailed breakdowns for specific verticals, such as insurance app development and chauffeur taxi app development.
The typical timeline is six to twelve months for an app that is fully functional.
Utilizing experienced developers and prioritizing the quality of their work is essential to the success of.
Monetization Strategies for Online Shopping Apps in the USA
The best model to choose depends on the size of your business as well as its target market and longer-term goals. Revenue models vary among top rated shopping apps. The most popular are:
- Commission fees for marketplace apps like eBay
- Subscription models like Amazon Prime
- Advertising placements to earn additional revenue
- Premium product placements to promote specific brands
FAQs
Which online shopping app is most popular in the USA?
Amazon is the most popular online shopping app in the USA, with over 500 million downloads and millions of active users every day.
What shopping app offers the cheapest prices?
Temu and Shein often provide the cheapest prices, especially for lifestyle and fashion products.
Are apps like Temu and Shein safe to use in the USA?
Yes, they are widely used. However, shoppers should read reviews and check return policies before making purchases.
Which app is best for fashion shopping in the USA?
Shein, Nike, and Poshmark are among the top rated shopping apps for fashion lovers.
Which shopping app has the fastest delivery?
Amazon and Walmart lead the race with same-day and next-day delivery services across most US cities.
Which app gives the best cashback or rewards?
Rakuten and Capital One Shopping are the most trusted cashback apps in the United States.
Which shopping apps have the easiest return policies?
Amazon, Target, and Nike stand out for their simple, customer-friendly return processes.
Conclusion
The world of online shopping apps in the USA continues to grow in 2025, giving customers access to speed, savings, and convenience. From global giants like Amazon to niche platforms like Poshmark, shoppers can find apps that suit every need. Brands also benefit by creating direct-to-consumer apps that build loyalty and maximize profits.
Ready to Build Your Own Shopping App?
The rise of apps like Amazon, Walmart, and Instacart shows how much Americans value speed, savings, and convenience. If you’re a brand planning to launch a grocery or retail app, working with the right partner makes all the difference.
At Halo Digital, a trusted app development Tampa company, we specialize in building scalable, user-friendly, and future-ready shopping apps. Our approach is rooted in proven expertise and client-focused delivery:
-
Industry-tested experience: We’ve delivered platforms like DonorSync and Boost that streamline operations and drive measurable results.
-
Expert team of strategists, developers & designers: We craft tailor-made solutions that match your brand vision.
-
Client-first process: Whether it’s MDL, ThePilgrim.co, or TurkeyClinic, every project we deliver emphasizes transparency, customization, and long-term performance.
Work with Halo Digital to launch a grocery shopping app that not only fits your budget but also earns customer loyalty in the competitive US market.
Turn your idea into a market ready shopping app with Halo Digital’s expertise in design and development.
Abdullah Mangi is an SEO strategist and content writer with 5 years of experience helping businesses grow online. He writes about programming, tech, online business, and practical how-to topics. Abdullah has worked with clients in SaaS, software development, web design, link building, yacht rentals, gardening, car rentals, and recruitment.
